Get that Marketing together!

Sometimes, you have to do some marketing. Earlier this summer, one of my neighbors approached me, wanting to know about my writing.  She asked for a brochure for her book club, so they could know about what I was working on, and what I had out there. 

It's taken me a while to get around to it, but you have to be ready to meet the needs of your readers and potential readers.  

If you don't know how to create a business card, brochure or flyer, you can easily learn on sites like Poster My Wall which has ready-made templates, Avery.com, which also has ready-made templates and papers that you can purchase to print on, or on Vistaprint.


I have a new Facebook Page for budding writers called, 'What's Your Story?', which is a complement to my Blog, 'I Write...Do You Write, Too?' but it is ONLY for those who are beginners, no experts or know-it-alls.

I run into people who when I say I am an Author, they immediately tell me about the idea or project they want to work on, or are working on, but don't have a way to have questions answered or when they join some groups, they get critiques, not advice. 

So, I made up a brochure for that group, too (see the two examples below).  It's really not very hard to juggle more than one venture at a time if you know what you want the finished product to look like. So think of an overall theme for your Marketing materials, and try to make all of your products follow that same design.

I wanted to separate my books from my Facebook group for writers, so I kept the idea of the background, but use the same design motif for my business cards as I did for the background of the writing group. That makes the three cohesive, but different in some aspects.

If you don't have something on paper to give someone, even with the business card that I have on my phone that I can text, some people don't trust or want to deal with you.  This is true with ANY venture you undertake.  So take the time and get some business cards or brochures or flyers printed.

It will really help to explain what you do, what you write and give someone something to not only refer to themselves, but it will also allow them to show others what you do and pass your information along.

You are your BEST champion, make sure you put your best foot forward when it comes to your Business Cards, Brochures, and Flyers!